Expert Commentary & Reactive PR Placements

Data studies average 8–20 referring domains per campaign in our delivery history; expert commentary programs produce 3–6 monthly once warmed up. Variance is real and depends on vertical, news cycle, and asset strength — we set expectations during the angle workshop.

Most companies have more than they think: platform aggregates, customer surveys you can run, public datasets nobody has combined, or industry patterns you see first-hand. Part of this service is finding the story in what exists before commissioning anything new.

Data studies typically pitch for 2–4 weeks before peak pickup; expert commentary converts faster once journalist relationships register you as a reliable source — usually weeks 2–6. Digital PR is a momentum game: campaign two outperforms campaign one.

We only place on pages with a healthy indexation history, and we check index status 14 days after go-live. If a page still is not indexed by then, we either get it resolved with the publisher or replace the link free of charge.

Short answer: mostly branded and partial-match. Exact-match has its place on the strongest placements, but as a minority share. If your existing profile is already anchor-heavy, we'll lean more conservative.

Content is included and written to the publisher's editorial standard — overly promotional drafts are the main reason placements get rejected, so we keep it informational. Prefer to write it yourself? Send it over and we'll fit it to the site.